Commercial receipt

Phone Pro Automation

A SaaS + done-for-you marketing company for cell phone shops — built, operated, and scaled with Stripe revenue and documented net profit. This is the business outcome receipt, not a stack dump.

Problem

Cell phone repair shops sit on an untouched buyback / flip opportunity and almost none of them run paid acquisition, lead response, quoting, and follow-up as a system. They either leave money on the table or drown in ops they were never staffed to run.

What was built

Phone Pro Automation: CRM/SaaS for operators, paid ads management, and a full hands-free phone flipping service where the team ran marketing, lead response, quotes, and follow-up — the shop owner met the customer when the deal closed and collected profit. Downsell path to SaaS/CRM-only when clients left the done-for-you tier.

Who used it

Cell phone shops and operators buying ads management and/or hands-free flipping. Product surfaces lived at phoneproautomation.com and app.phoneproautomation.com, with FB groups, page, and YouTube as acquisition channels.

Measurable results

Stripe sales (seller P&L): ~$506K
Other income (Zelle etc.): ~$108K
Combined income: ~$633K
Net profit (seller P&L): ~$594K
Meta ad spend: $11,751
Purchase conversion value (Meta): $613,725
Purchase ROAS (Meta): 52.23×
Purchases / cost per purchase: 1,147 · $10.24
Period: Jan 2022 – mid 2023

Meta Ads Manager dashboard for Phone Pro Automation, January 2022 through June 2023, showing purchase ROAS of 52.23 — Meta Ads Manager · Jan 1, 2022 – Jun 30, 2023 · $11,750.94 spent · $613,725.09 purchase conversion value · 52.23 purchase ROAS · 1,147 purchases · $10.24 cost per purchase · full-funnel TOF/MOF/BOF campaigns

Redacted bank proofs

Redacted SunTrust business checking statement summary, January 2022 — Jan 2022 · deposits +$20,628.72 · ended $9,951.71 (from $643.24) · name/address/account #/line items redacted

Redacted SunTrust business checking statement summary, February 2022 — Feb 1–21, 2022 · deposits +$9,278.74 · ended $15,965.69 · name/address/account #/line items redacted

Redacted bank statement summary, period ending February 2022 — Statement ending Feb 28, 2022 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending March 2022 — Statement ending Mar 31, 2022 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending May 2022 — May 2022 · deposits +$30,242.48 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending June 2022 — Statement ending Jun 30, 2022 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending November 2022 — Statement ending Nov 30, 2022 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending January 2023 — Statement ending Jan 31, 2023 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending March 2023 — Mar 2023 · deposits +$79,950.46 · ended $87,941.04 · name/address/account #/line items redacted

Redacted Truist business checking statement summary, period ending May 2023 — Statement ending May 31, 2023 · name, address, account #, and line items redacted

Redacted Truist business checking statement summary, period ending June 2023 — Statement ending Jun 30, 2023 · name, address, account #, and line items redacted

Account summary pages only (SunTrust early 2022 → Truist). Legal name, street address, account number, and every transaction line are blacked out. Duplicate PDF uploads were collapsed. Full unredacted statements available under NDA.

The constraint

A niche that does not understand buybacks will not buy a pretty CRM alone. The product had to sell an operable loop: ads → lead → quote → close → cash — or the software sat unused.

The decision

Own the full service path first (hands-free), instrument it in SaaS so clients and the internal team ran the same playbook, and keep a SaaS-only downsell so churn did not zero recurring revenue.

Architecture evidence

Seller P&L: Stripe sales total ~$505,600; other income ~$108,125; combined ~$633K; net profit ~$593,890 (Jan 2022–mid 2023)
Meta Ads Manager (same window): $11,750.94 spend → $613,725.09 purchase conversion value → 52.23 purchase ROAS; 1,147 purchases at $10.24 CPP
Offers: paid ads management, CRM/SaaS, hands-free DFY phone flipping
URLs: phoneproautomation.com, app.phoneproautomation.com
Acquisition: Meta full-funnel (cold broad / interest + view-content / ATC / IC / purchase retargeting), plus FB groups, page, and referrals

What I'd do differently

I would have staffed a dedicated cold-call sales team earlier and pushed SaaS-only recurring harder while the DFY book was hot — the diligence growth paths were obvious in hindsight.

StripeKajabiCRM / SaaSPaid ads opsFB / referrals

Related dossier entries: Phone Pro Automation.

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